AI, e-commerce, SEO/GEO and tech leadership. Real stories from real projects, written without the fluff.
To be found, a product has to publish on the page the very data that is its competitive advantage. The trade-off is unavoidable. The problem is that almost nobody treats it as a decision.
8 min readFinding out who won an Italian PNRR contract takes at least five different public databases, none of which is designed to be queried alongside the others. The technical record, source by source, from someone who actually tried.
September 13, 2026
7 min readThe prototype runs on the free tier, then you try to ingest 46,844 documents and find the real bill is not the one you had in mind. The calculation nobody does before launching the job, with real numbers.
September 13, 2026
8 min readWho is building MCP servers in Italy, over which data, with what sustainability model. A survey of the public catalogue: mature projects, communities, institutions, and two opposite approaches to open-source legal AI.
September 13, 2026
7 min readWhile everyone debates whether AI is ready for public administration, some Italian institutions have already published MCP servers over their own data. What actually exists, what it means, and what is missing for it to become infrastructure.
September 13, 2026
9 min readFrom 2 August 2026 Article 50 of the EU AI Act applies: your chatbot must disclose it is an AI and generated content must be marked. Fines up to €15M or 3% of global turnover.
July 24, 2026
7 min readChatGPT and Google opened checkout inside the AI. Your next customer may never see your site — only whether your catalog is machine-readable. Here is what to fix today.
July 23, 2026
6 min read97% of sites with a valid llms.txt got zero requests for the file. Google says no Search system reads it. Here is what to do instead — and who actually does use it.
July 22, 2026
7 min readIn June 2026 the IETF published RFC 10008: QUERY, an HTTP method that is safe and idempotent yet carries a body. First new verb since PATCH in 2010 — but do not ship it tomorrow.
July 21, 2026I've always written, usually for myself. This blog is my attempt to bring it out: honest notes on AI, e-commerce, SEO and product, no fluff. Some pieces come from real projects, others from things that simply caught my curiosity.
— Giulio, founder